Adblocking: advertising 'accounts for half of data used to read articles' | Media | The Guardian: "The small-scale study looked at six unnamed “popular publishers”, both with and without an adblocker, and found that anywhere between 18% and 79% of the data downloaded was from ads.
In addition, anywhere between 6% and 68% of the downloaded data was from JavaScript, which is used to deliver more interactive elements of both editorial and advertising on pages." 'via Blog this'
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