EU Deal Probes May Weigh Value of Personal Data: Vestager - Bloomberg Business:
"“Many people still don’t realize that sites that appear to be free are actually paid for by the information you provide through your searches and behavior online,” Vestager said.
While the EU has been investigating allegations that Google Inc. abuses its role as the biggest search engine, it avoided looking at control of personal data in a 2008 merger review of Google’s bid for online advertising platform DoubleClick. EU regulators didn't identify data-usage concerns in last year’s review of Facebook Inc.’s takeover of messaging service WhatsApp." 'via Blog this'