Sunday, 14 October 2012

Do-Not-Track Movement Is Drawing Advertisers’ Fire

Do-Not-Track Movement Is Drawing Advertisers’ Fire - "When the W3C met recently in Amsterdam to hammer out Do Not Track standards.. advertising industry executives and privacy advocates accused each other of trying to stymie the process.
“There is a strong concern that the W3C is not the right forum to be making this decision,” says Rachel Thomas, the vice president of government affairs at the Direct Marketing Association. “The attempt to set public policy is entirely outside their area of expertise.” During the Amsterdam meeting, Ms. Thomas proposed that Do Not Track signals should actually permit data collection for advertising purposes, the very thing the mechanisms were designed to control. That provocative idea went over with European privacy advocates about as well as a smoker lighting up in a no-smoking zone full of asthmatics." 'via Blog this'

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